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The Benefits of Bundling

Fri, 28 Oct 2022 19:47:47 GMT

Bundling multiple services together is nothing new. Commercials are full of companies telling you the benefits of bundling together their services but did you know bundling multiple media services together is a growing trend among real estate agents?

Agents are seeing the power of combining Photography with other media services like Property Videos, Floor Plans, and more on their listings. The percentage of listings using 2 or more services has steadily increased over the last 3 years.

Why are so many agents utilizing multiple services for each of their listings? By combining multiple media formats agents can tell the full story of their listing, helping them sell their listings faster. A bonus is with service stacking standing out from the competition is easy! By telling the full story of the home, you will sell the listing faster, and it will help you win the next one.

Antis Media knows the power of combining multiple services and to make it easy for you we offer different packages that combine our most popular services into one easy-to-book offering.

Interested in booking a package today or want more information? Head over to AntisMedia.com/book or give us a call at (855) 268-4733 .

Happy bundling!

The Power of Community Photos

dave@antismedia.com (Dave Antis) — Mon, 03 Oct 2022 16:39:15 GMT

We often talk about tools on this blog to help you capture the unique features of your listing. From Drone and Videography services to Photography and 3D Virtual services, there are so many ways to invite buyers into your listing and experience what it has to offer. One thing that we have not spent enough time with on this blog is the power of your community!

Buying a home is so much more than just buying what is located on the property.

Every home’s location and surrounding community can add so much value to your listing. This is why it is so important to capture the feel of your listing’s surrounding area and community.

Drone photography and videography services are a powerful way to capture local attractions from the sky (click here to read our full post about drone services), but there are other options to capture local attractions up close.

Community photography from Antis Media is an incredible way to show off the lifestyle the potential buyers will be moving into. This offering from Antis Media captures the feel of the neighborhood through the use of photography of local landmarks and the listings amenities.

Let’s take a look at three local lifestyle attractions community photography can be used to highlight:

Highlight Local Schools - Showing a view of the front of the school potential buyers children will be attending can often be a game changer. It is no secret that the school system can be a major part of the buying decision process and being able to highlight the local school in the community is a sure fire way to grab buyers attention.
Parks and Recreational Areas - Community swimming pools, nature trails, and local parks are all popular attractions for families of all sizes. Showcasing these spaces can set your listing apart by showing added value to anyone moving into your listing.
Shopping and Entertainment - This can often be the one we think of first, what local attractions are a potential listing. From highlighting local shopping to sporting areas and concert venues, community photography is a great way to showcase the entertainment lifestyle that awaits potential buyers of your listing.

When you compliment other media tools with community photography it is a powerful way to showcase everything buyers can expect from your listing. This can not only give potential buyers a full picture of your listing but it can also generate excitement and a sense of urgency as they will want the lifestyle that comes with the property.

Unlock the full potential of your listing and drive top dollar with Antis Media’s community photography. Ask about how you can add this to your listing’s media package today!

Are You Prepared For Hurricane Season

Thu, 30 Jun 2022 19:24:41 GMT

Make Sure You Are Prepared for the Busy Season Ahead

Did you know the National Oceanic and Atmospheric Administration is predicting an “above normal” Hurricane Season with up to six possible major hurricanes this season?

The good news is there's something you can do today that will help ensure you get the most out of your insurance policy in the event you need to make a claim as a result of damage from a hurricane or tropical storm.

Having drone photos taken of your property and roof before disaster strikes is a powerful tool when filing your claim!

This is where Antis Media comes into the picture. We can provide you with photography and videography to create a complete picture of what the exterior of your home looked like before any damage was done. Let’s take a quick look at why this is so critical:

The Power of Drone Photography and Videography

Drone photography and videography give you the ability to capture your home from different angles. You can easily capture the roof of your home, which is important when proving to insurance companies what roofing materials were used, what the pitch of your roof was, etc.

Drone also gives you the ability to get a bird's eye view of how your home is situated on your lot and how the landscaping is laid out. This is a powerful tool when it comes to redesigning not only your home but any landscaping as well.

The best news of all is that Antis Media keeps copies of your photos and videos in our cloud-based storage service so you’ll have them forever and can access them from anywhere. Give us a call today at (855) 268-4733 or visit us at AntisMedia.com/book to learn more and schedule your drone photo and video shoot today!

Eight Elite Tips For Your Referral Program

Tue, 15 Mar 2022 18:59:09 GMT

We are about to jump head-first into March Madness! With the games tipping-off in two days, we have 8 Elite Tips to help you score more referrals.

1. Have A Communication Plan

Maybe it’s obvious, but having good communication is key in providing a smooth and positive experience for your clients. Talk them through their next steps and be sure to let them know of any follow-ups that will need to happen with the referral or referee. Taking this extra step will avoid any hang-ups that might have occurred otherwise.

2. Talk About It!

Don’t be shy! Let potential clients know the details of your referral program upfront.
Get people excited so they talk about it with their friends and family.
Remember word of mouth referrals go a long way!

3. Be Transparent

Nobody likes to feel out of the loop. If you are keeping secrets from your clients they are not going to trust you and will be much less likely to refer you to others. Quickly address and be honest about any challenges that come up during your time together.

4. Write A Blog

No, we’re not being ironic. Blog posts are a great way to share helpful information with homeowners while highlighting what you can do for them. Use your listings photos and videos to build your brand and show off what it would be like to buy and/or sell a home with you. The more homeowners get to know you, the more likely they are to want to use your services!

5. Make It A Game!

There’s nothing wrong with a little friendly competition! Get people excited to participate in your referral program. Here are some ideas to generate some excitement:

Give away free services to the person who gives you the most referrals.
A referral enters them into a cash prize drawing.
Base the giveaway off current events or trending topics to generate more interest and capitalize on what people are already interested in.

6. Share Marketing Tips With Your Colleagues

Sharing is caring! If you know someone looking for a home in a different market, refer them to a colleague in the area. Chances are if you help someone else out, they’ll do the same for you.

7. Test It Out!

Check it twice! Nothing is more frustrating than taking the time to set up a referral program, only to find out you missed something along the way. Walkthrough the steps with a trusted partner to make sure it’s an easy process from start to finish!

8. Always Send a Thank You Note!

It’s always a pleasant surprise to get mail that isn’t a bill or junk! We are so used to getting our information digitally that personal notes are few and far between. Take the time to hand-write thank you cards for your clients and those that send you referrals.

Wow, how many times can one use the word referral in a blog post before it is too many? Who knows, but at least now you know how to spell referral. You’re welcome! Use these 8 tips to build upon your referral program and you’ll see them pouring in. It’s a guaranteed slam dunk.

Festive Ways to Stay Top of Mind with Clients During the Holidays

Tue, 21 Dec 2021 20:34:38 GMT

The Holiday season is generally a time of year when everyone slows down and starts to make plans for the coming year. This is the exact reason why during this time it is important to stay top of mind with your clients!

Communication and contact with your clients during this time of the year can springboard you into the new year. With this in mind, here are 5 ways to stay in front of your clients during the holidays.

1) Give your preferred clients holiday gift baskets: It may be one of the oldest tricks in the book, but it is a tried and true way of letting your client know you’re thinking about them. A great pro tip is to use local vendors to build your basket. This shows support for your community and helps you stand out by using unique local shops.

2) Highlight a client a day in the style of an advent calendar: People love advent calendars! Over the years companies have jumped on this trend by producing calendars themed around their products that clients can enjoy. Do something unique this holiday season and show your appreciation to your biggest clients with featured social media posts about a different client each day.

We hope these 5 festive ideas help spur your creativity as you look to stay top of mind with your clients this holiday season. Happy Holiday from all of us at Antis Media!

Social Media Marketing for Realtors: Part 3 - Networking

Tue, 07 Dec 2021 16:03:10 GMT

This is a subtitle for your new postYou made it to the last installment of our three-part series on Social Media! In part 1 we took a look at how to get more exposure on social media and in part 2 we looked at how to drive engagement on your posts. This week is all about networking!

The best place to be for online networking (and the best place to avoid all the dreaded small talk that usually comes with networking) is Linkedin. You can also put the following tips to use on Facebook along with Instagram.

Clean Your “House”

Before you invite anyone over what is the first thing you do? For most of us, it is cleaning the house of course! We dust, vacuum, consolidate the backpacks and shoes in one place and make sure our home is inviting for those who are coming over.

Take this same approach with your social media profile! Think of your profile as your online house and just as you would want a house guest to form a good first impression we want our online guests to form a good first impression. Here are a few key items to make sure are in order:

Update your job history location, and profile picture (making sure it is a professional headshot of you).
Make sure your skills are up-to-date and are in an order that makes sense to what your clientele is looking for.
Next, think of keywords clients you would like would be searching for. Then make sure you incorporate as many as them into your profile as make sense.
Have these keywords incorporated into prior job descriptions, your profiles about are; the more you incorporate keywords the more opportunities will open up.

Get Out There!

Once you have “cleaned” up your profile, it’s time to start putting yourself out there! Go ahead and be brave! Participate in meaningful conversations related to your business by joining Facebook/Linkedin groups, or head over to a Twitter List and join in on the conversation. As with all forms of networking, this part involves putting some work into finding groups that will help you grow your brand and business. Here are four great rules to follow when looking for groups and networking online:

Remember that randomly joining groups and then requesting everyone in the group to connect with you is the social media equivalent of cold-calling. Put some effort into it! Join groups with common interests and then engage in the online discussion on the groups page.
A great first step is to look for a group that are professionals in your field or related fields that share clientele with you. The connections you make here can lead to referrals and pay off big time down the road.
Like we talked about last week in part 2, good engagement is key on social media. This means when you interact in your online community be on topic and do not be spammy.
Remember that what you are looking for from the group is the same thing everyone else is. So comment, like, and follow others if you want them to do the same for you.

The Key to Connect with Others

You’ve joined some amazing groups and had some thoughtful and engaging discussions, now it’s time to connect with individuals.

First rule; don’t just click on someone in the group, go to their profile and select “connect”. Nobody wants to get cold-called on social media. Instead, put yourself out there and be personal! Send them a message starting off with what you have in common and then share why you’d like to connect.

Well, that’s a wrap! Our mini-series on Social Media for Real Estate is now complete! Double high-five for finishing strong! Comment your thoughts below, leave any questions you have for our team or the community, and don’t forget to share this post if you found it helpful!

Social Media for Real Estate, Part 2: Engagement

Tue, 30 Nov 2021 19:52:48 GMT

This week we will continue our look at how using Social Media can unlock new clients and grow your brand as a real estate agent! If you missed last week’s blog, make sure you check it out!

Today it is all about how to increase engagement across your social media accounts.

Key Terms to Know

- Newsfeed / Feed : The main section of your Facebook home screen. This area shows you the recent posts of your friends and pages you follow.

- Engagement : The overall attention a Facebook or Instagram post generates. This is

measured by the likes/reactions, comments, and shares a post gets.

- Algorithm : A behind-the-scenes automated process used by social media companies to

curate content for their users.

Engagement Determines What You See

When Facebook first launched, your account’s newsfeed would display the posts of your friends and pages you follow in chronological order. This allowed you to scroll through your feed and catch up with all the news based solely on when it was posted. Today things have changed a lot and it makes a huge impact on what users see:

- Facebook and Instagram use algorithms to curate content specific to each user’s interests based on the content they have interacted with in the past.

- The result is users find it more difficult to discover content from new industries or interests.

Post As Much As Possible... Right?

You might be thinking of flooding your social media accounts with as much content as you can push out. The problem with this approach is that it will set you back! It is important to remember as much as posting engaging content will help you stand out, posting un-engaging content will harm your visibility, and here’s why:

- Every time your post is passed up by one of your followers, Facebook’s algorithm learns people are not interested in what this page has to say. This means they stop showing it!

- The more sub-par content you post, the less your brand ends up in front of your follower’s eyeballs.

So How Do I Break Through?

Fear not! There is a way to break through and use Facebook’s algorithm to your advantage. There are four simple rules to follow that will get you off to a great start:

1) Learn From the Past - Take some time to go through past posts and learn what has driven engagement for you in the past. Odds are certain posts that have gotten more comments and or likes than others. Use this knowledge to help you create content and then monitor the results.

2) Be a Resource - No one always wants to be sold to all the time! Your followers want to learn about you and your business not just your products. Do not hesitate to post about community events going on in your neighborhood, create day-in-the-life videos showing people what your job is like, or even create a poll asking followers where is the best spot in town to watch the sunset.

3) Cross-Promote - Just like in the real world, word of mouth is a powerful way to grow your brand on social media. Do not hesitate to reach out to friends, other business pages, or even other agents and start sharing each other’s content. It will immediately expand your audience network and add a lot of credibility to your brand along the way.

4) Keep it Short and Sweet - Too often people write novels as posts and then wonder why they do not generate engagement. It is so important to remember people who go on social media are not there to read paragraph after paragraph of content, they are there for cute cat videos and photos of their friends' lives.While you can not give them either of those, you can give them stunning photography of your listing shot by Antis Media with short and sweet captions that highlight what the image is about.

That is it for part two of our three-part social media for real estate series! Remember if you missed part one from last week, click the link here to check it out. Next week we will wrap up our series with a look at how to use social media to network and connect with new clients. Talk to you next week!

Social Media for Real Estate, Part 1: Exposure

Tue, 23 Nov 2021 16:19:07 GMT

The life of a successful real estate agent involves wearing many hats. You are expected to be an admin expert, an advertising executive, a marketing maven, an interior decorator, a neighborhood know-it-all … so on and so on.

That is where Antis Media comes in to help! Over the next three weeks we are going to take a look at how you can utilize social media to grow your business and your personal brand. Whether you are new to the real estate game or a seasoned pro you’ll want to learn more about how to leverage these powerful digital platforms to enhance and grow your business.

Why you should focus on social media

Social media has become a primary avenue for real estate marketing.
It is personal, affordable, and scalable

Keeping business, business

When doing business with any regularity on social media, you’ll want to have a business account because of the serious built in advantages it provides:

Increase your SEO (search engine optimization), which will lead to greater views on your account.
Get unique tools to help manage your account that are not available with non-business accounts.

Key Takeaway - Remember the audience looking to buy a house is very different from the audience who wants to see how your sister’s birthday went. A key rule is to always create content to connect with the audience you would like to attract.

Your Name Matters!

The name you choose for your page has significance! Your page’s name will influence where you show up in search results and if you are visible when people search for something related to real estate.

Key Takeaway - Choose a name that not only has the name of your company but also reflects what you do. For example: Realtor Joe Smith.

Tag, You’re It!

Want to know a real game changer in the social media area? Tagging your posts! This is especially important on Instagram and can be secret to people discovering your content. People can search for tags to discover new content on social media platforms and this is how they will discover your posts! Here is a good rule of thumb for how to hashtag:

Do not over tag a post with tags that have no relation to your content.
Do include tags that relate to your post.
Remember you can use up to 30 tags on an instagram post so make the most of the tags available. Try to include at least 6 - 7 tags on any instagram post.
Go ahead and search for specific hashtags related to your posts on instagram to see which of those tags get the most engagement. Then utilize those tags in your posts.

Key Takeaway - Tagging your post can generate additional views on posts, especially on Instagram, and those additional views can lead to more followers, engagement, and ultimately business.

Wow that was a lot! You made it to the end of this blog post and I salute you. You covered a lot today. As always feel free to leave comments on what you found insightful and what you want more of! If you have specific questions feel free to leave a comment below and we will get back to you.

Stay tuned for part two of our Social Media for Real Estate series coming out next Tuesday!

The Sky's The Limit With Drone Photography

Tue, 16 Nov 2021 20:14:20 GMT

If you are looking to fill potential buyers with awe, nothing does it quite like views from the sky!

Whether it’s highlighting the proximity of schools or shops to your listing or showing the surrounding community, drone photography will guarantee your listing won’t go unnoticed.

Captivate Today’s Buyer

As buyers turn their attention to viewing listings online, it is more important than ever to captivate them with incredible media content. The average buyer will form their first impression of your property in only 15 seconds.

Here are 4 key reasons why agents are embracing drone photography:

Homes with aerial imaging sold 68% faster than homes without.
83% of home sellers said they prefer to work with an agent that utilizes drone photography.
High-volume agents use drone photography, on average, 3.5 times more than low-volume agents.
Aerial photography is more dynamic and eye-catching than standard photography, giving potential buyers a whole different perspective of your listing.

Enhanced Imaging

Along with capturing stunning views, drone photography also includes enhanced images showing the property lines from the air. This is an amazing tool for helping potential buyers see the lot lines from the sky.

Just imagine you are a potential buyer who wanted a clear view of the property lines, which of the following images would be worth more to you?

Time is Money

As with all of the services we offer, providing a quick turnaround time for our products is vitally important. In the real estate industry, time is money, and we want to equip you with the media tools you need promptly. This is why all drone imaging is delivered within 24 - 36 hours of the shoot.

Exceptional image quality, enhanced imaging, and fast turnaround times are three reasons why Antis Media’s Aerial Drone photography is a cut above the competition.

Five Reasons Why Property Websites are a Must Have!

dave@antismedia.com (Dave Antis) — Mon, 08 Nov 2021 14:50:02 GMT

It is no secret that today’s buyers have shorter attention spans. This is why captivating media is so important when it comes to attracting the right buyer for your property. However, you can have the captivating media your property deserves and still get lost in the online website shuffle.

Today’s home buyer starts their search online and having a platform that is shareable, holds all of your listing’s media, and is attention grabbing is key to standing out. This is why property websites are a must have marketing tool for today’s agents.

Let’s take a look at five reasons why property websites can be a game changer in today’s marketplace:

1) You Are In Control

Zillow, Truila, Homes.com, and so many other real estate listing aggregate sites can generate leads for your listing. However, you are directly competing with other agents on these platforms. Having your own property website gives your listing a true online home base. It is a space where you control all the content present on the page. You do not have to compete with other agents or risk a possible lead contacting a rival agent instead of you.

2) Capture Every Potential Lead

When a potential buyer lands on your property’s website you are the only contact listed. This is a huge difference from what other aggregate property websites have to offer. This means less lost leads due to clients contacting a different agent, like what some realtors experience on Zillow.

3) All of Your Properties Media in One Digital Space

You have purchased your luxury photography package, a stunning video shoot, and a life-like Antis 3D Tour of your space, but now you need an easy to navigate online platform to host all of this content. With a property website you can easily host all of your media in an organized and easy to view layout. This will ensure you get the most out of these amazing services and help turn window-shoppers into buyers.

4) It is Easy to Promote

Having a one stop spot for all your digital marketing media is a game changer when looking to promote your listing. With a dedicated property website you no longer need to worry about having multiple links for each marketing resource. Now getting your content in front of potential buyers is just one click away.

5) Stand Out When Pitching For New Listings

The ability to pitch a customized property website to potential clients will set you apart when trying to win their listing. Sellers will instantly feel that you value their property as much as they do. Being able to show potential sellers a custom website that can house all of the listing media makes you standout and puts you at an advantage to win the listing.

At the end of the day property websites ensure that your listing will have it’s own home on the web. This means one space for all your listings media with more potential buyers contacting you about your listing.

With custom property websites as low as $50 from Antis Media, it has never been easier to get a customized online home for your listing.

Click the link below to order your property website today or you can give us a call at (855) 268 - 4733.

The Power of Floor Plans

Tue, 26 Oct 2021 18:21:21 GMT

With all the marketing options available to Real Estate Agents today, the floor plan can often be overlooked. However, research shows that real estate floor plans remain a powerful tool when marketing your property.

Studies have consistently shown that floor plans rank as one of the three most important property marketing tools. Despite this, in major markets, floor plans for real estate listings remain scarce.

Impact on Buyers and Sellers

Floor plans give prospective buyers the ability to see the layout of the listing. This helps them better understand the flow of the space and if it will work with their lifestyle. The numbers show the power of adding a floor plan to your property marketing approach:

93% of buyers say they are more likely to spend time looking at a property with a floor plan.
One out of five buyers says they will completely ignore a listing that does not include a floor plan.
68% of buyers say floor plans are more important to them than staging, virtual tours, or even open houses.

Homesellers understand the power of floor plans and a real estate agent who is equipped with the ability to provide a floor plan has a greater chance of winning a listing, than an agent who does not.

Only two short years ago, obtaining a floor plan was much more difficult; they were expensive and could take a long time to acquire. This is no longer the case.

Along with offering floor plans that are within 1% accuracy from Antis Matterport Services, Antis Media also offers the option to add a floor plan to any Antis Tour!

The Floor plans offered through the Antis 3D Services are also interactive! This allows potential buyers to click on a room on the floor plan, zooming them into the space. This allows potential buyers to more fully understand the flow of the property.

With Antis 3D Services it is easier than ever to create a fully immersive, 3D replica of your listing and now you can add an accurate, interactive floor plan to your tour!

We want to hear from you! Let us know if you use floor plans as part of your complete marketing strategy.

Getting the Most from your Photoshoot

Tue, 19 Oct 2021 17:03:34 GMT

Before the Shoot

During the Shoot

After The Shoot

Growing Your Brand

Tue, 12 Oct 2021 19:40:35 GMT

What is an agent’s personal brand?

Marketing Tools for Our Digital Age

Tue, 05 Oct 2021 19:27:21 GMT

Right now we are all going through a digital transformation. How homes are bought and sold, the way retails stores interact with customers, and how hotels or vacation homes are marketed are all in flux.

It is no surprise that this need for innovation has spurred on dramatic changes and advancements in the tools available to create a captivating marketing strategy. Let’s take a quick look at 3 of our favorites.

Having a solid digital presence is a must have for success in 2021 and beyond. Integrating the above tips into your marketing strategy will not only help you connect with more customers, but you will also be able to stay ahead of your competition during these changing times.

Antis Media is proud to offer a full suite of 3D virtual services, high quality professional photography, and stunning videography. We pride ourselves on helping you connect with clients and make the first impression you deserve.

The Importance of Hiring a Professional Real Estate Photographer

Tue, 28 Sep 2021 19:40:52 GMT

It is no secret that in any real estate transaction every realtor is looking to maximize the sales price of their listing. While it may seem counterintuitive, oftentimes the best way to do this is to make sure you as the realtor are spending the money needed upfront to properly market your listing. The best place to start is securing a professional real estate photographer.

Be Ready When Disaster Strikes with a Home Inventory Shoot

Wed, 22 Sep 2021 19:23:26 GMT

Did you know there's something you can do today that will help ensure you get the most out of your homeowners or renters insurance?

Video and photos taken of your property before disaster strikes is a powerful tool when filing your claim! Most of the time people take photos after a hurricane, floor, tornado, or earthquake. The problem is that by then the damage is done and it is too late to adequately get a complete home inventory portrayal.

This is where Antis Media comes into the picture. We can provide you with photography and videography to create a complete home inventory. Let’s take a quick look at why this is so critical:

Discover What Buyers Want to See In Your Listing's Marketing

Wed, 22 Sep 2021 19:07:12 GMT

Are you missing out on potential sales or listing opportunities? This is a question that every real estate agent should always be asking themselves. When evaluating the answer to this question one key is to take a look at what your online presence looks like.

Agents who use mediocre photos, fail to take advantage of floor plans or virtual tours, and do not have their own property websites often fail to stand out in the market. This is according to a new report by real estate marketing firm BoxBrownie.

The report outlines what BoxBrownie’s Global Director of Sales Marketing and Revenue Peter Schravemade calls one of the most underrated portions of the National Association of Realtors’ Home Buyers and Sellers Generational Trends report.

Elevate Your Listing with Luxury

Tue, 21 Sep 2021 21:29:19 GMT

When it comes to selling luxury real estate, high-quality photography is a must! High-quality luxury images can pique buyers’ interest in your listing and prompt them to seek more information and book a tour. Let’s take a look at what sets luxury photography apart.

What is the Difference Between Luxury and Standard Photography?

Luxury photos use advanced lighting techniques to minimize shadows and ensure the space is evenly lit.
To capture the full story we use a variety of wide angles, close-ups, and detail shots.